Overview of the project:

The focus of this exercise was to focus on cleaning up the UI and developing something a bit cleaner while still maintaining their brand integrity. Having worked on the Hard Rock account for many year's I knew that their desire for consistency was paramount on the client's side. After working through the discovery and research phase, I found that the more successful and user-friendly booking apps don't force the end-user into a story but instead allow the end-user to create their own but within the brand constraints for the sake of consistency.